Why We Need to Talk About Cambridge Analytica?

One of the things that I do as a part of my three-pronged preparation for interviews is to look up and gather insights about my interviewers from publicly available data on social and professional media. I’ve only given a handful of interviews in my life and hence it is difficult to ascertain whether this works, but it does give me a sense of control over a situation that otherwise – and generally – is uncertain and unknown. Looking up key stakeholders and interviewers on social and professional media becomes a great conversation enabler at times. But I digress… The whole point of this diatribe was to highlight the fact that a cornucopia of information and personal data exists and is readily available for individuals to mine. Now imagine a company that does this – collects and mines social media data – on a mass scale and uses that data to disperse targeted content in connivance with a social media giant, quite possibly influencing the outcome of an election. Scary? You bet! Continue reading

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